![]() The company has been owned by Ford since 1989 and currently forms a part of Ford’s Premier Automotive Group (PAG) with Land-Rover and Volvo. It was founded as SS Cars Ltd in 1922 and changed its name to Jaguar in 1945. Jaguar Cars Limited is a luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. The 1960s British Car Makers 1960s UK Car Brands GM produced the Corvair, Ford the Falcon, and Chrysler the Valiant. The growing presence of imports disturbed Detroit, and the Big Three responded with their own small 1960s cars. In the mid 1950s, however,led by Volkswagen and soon followed by Fiat, Renault, Datsun (Nissan), and Hillman, imports began to nibble their way into the rich American market. In 1960 American companies built 93 percent of the autos sold in the United States and 48 percent of world. These firms not only dominated the domestic market with the sales of the 1960s cars, but the global market as well. The 1960’s saw the American automobile industry consolidating into the Big Three: General Motors, FordChrysler and American Motors. ![]() ![]() The 1960’s automobiles belonged to a distinct decade of automobile history with the advent of economy, muscle and pony cars. The 1960’s were a time of change: the Civil Rights movement as led by Martin Luther King Jr., the Women’s Movement with its demand for equal rights, Russia beat the US into outer space, Elvis hits the UK, the Beatles hit world big time, the advent of the counterculture when hair grew longer and beards became common and reaching its zenith in August 1969 at Woodstock, and later in the decade, man set foot on the moon. The average 1960s cars costs about $2,752, and a gallon of gas was around 31 cents. ![]()
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