Story selling library of stories the team can access and contribute to, allowing everyone to share and learn new sales stories Story selling framework the team can use to create new stories In addition to introducing the importance of storytelling, we created three valuable outcomes to help Fluid Truck go the extra mile: Pitch Lab’s storytelling workshops are where the rubber hits the road. To increase revenue by selling outcomes that drive real financial value for customers To diversify their current base of customers by growing new relationships with small and medium-size businesses The company is engaged with Pitch Lab on a two-fold goal: While Fluid Truck is on a successful road, it wants to shift into a higher gear. So why the truck do they need help selling? If CEO James Eberhard gets his way, companies may never have to build their own fleets again.įluid Truck currently has hundreds of employees, fleets in every major city in the U.S. and partnerships with huge companies like Amazon, FedEx, UPS and Ikea. Fluid Truck’s app makes it easy for businesses to get trucks when they need them, for as long as they need. The entirely virtual experience eliminates traditional truck-rental hassles. That’s because it offers 24/7 mobile access to a wide array of trucks, vans, SUVs, and other vehicles. In fact, great stories are memorable enough to give birth to a sales technique known as story selling.Īnd story selling is now a go-to tactic Pitch Lab put into play for Fluid Truck’s ever growing sales team-with the aim of generating an additional seven figures to their bottom line.įounded in Denver in 2016, Fluid Truck is a peer-to-peer truck sharing platform that’s turning the truck rental industry upside down. That’s because great storytelling is memorable, emotional and works on a different part of your brain than one-liners, facts and figures. What if I asked you to tell me the basic plot of your favorite movie? I bet you could do that in a flash. Have you ever seen a live comedy show, laughed hysterically for 60 minutes straight, then woke up the next morning unable to remember a single joke you heard the night before?
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